Wednesday, November 14, 2007

Pranamedia Design & Interactive - What we do

We are at the advent of a new era for interactive marketing. The Internet is one of today’s most critical branding tools. Used wisely, it can certainly be the most effective. A steady shift of consumers from traditional media, such as TV and radio, makes an on-line presence increasingly crucial.

Pranamedia and Creative Director Ron Crose focus on usability and functionality as a rule of thumb for web design. Then, incorporate unique elements that reflect your style and brand to make visitors take notice – and keep coming back! This unified approach obtains the ultimate objective of increasing your sales and public awareness.

However, a great website is just not enough anymore. You need an ongoing, elastic strategy to retain your existing audience and simultaneously attract wider attention. The web is changing everyday, growing and expanding. Why should your website be any different?

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Tuesday, November 13, 2007

What is Prana and who is Pranamedia?

Prana is an ageless concept embodying the natural energy of the universe. This all-pervading energy may be in a static or a dynamic state, and is found in all living things from the most colossal to the tiniest microscopic speck. Characterized as, “the breath of creation,” prana is the vital force – the magnetism that binds us, and everything, together.

"It is Prana that shines in your eyes, Prana that the ears hear, the skin feels, the nose smells, the brain and the intellect do their functions. Fire burns, river flows, wind blows, through Prana. The aircraft moves in the air, train and cars move through Prana. Radio wave travel through Prana. Prana is electron. Prana is force. Prana is magnetism and Prana is electricity." -Acharya Mahapragya

We here at Pranamedia believe the marketing strategy for your business should achieve something similar: to create a consistent, pervasive identity for your business, product, or client. A strategy that molds unity across a wide array of representations, thereby strengthening your overall image. The end-result grants your identity a state of perpetual awareness and accessibility. That is effective marketing.

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